Six Billion Shoppers - The Companies Winning the Global e-Commerce Boom

Author(s): Porter Erisman

Business

From China to India to Nigeria, e-commerce is entering a dramatic era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread Internet adoption, a rising middle class, and, most important, innovative new business models that serve the needs of local customers better than the models used by Western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega-markets and explore opportunities for entrepreneurs and global brands alike. With e-commerce in emerging markets entering a period of rapid expansion, Six Billion Shoppers explains how to seize the massive opportunity created by these new consumers and provides practical advice on how to profit. Book jacket.


Product Information

General Fields

  • : 9781509874774
  • : Pan Macmillan
  • : Macmillan
  • : September 2018
  • : --- length: - '19.8' width: - '12.9' units: - Centimeters
  • : books

Special Fields

  • : Porter Erisman
  • : Paperback
  • : English
  • : 381.142091724
  • : 256